Through Gracenote, Nielsen is implementing its so-called Grabix system that collects statistical data using ACR technology. Analyst company Nielsen has acquired Gracenote, which supplies programming data used in the TV guide on many Smart TVs. Samba TV is not aloneSamba TV is not alone in using ACR technology. The data can also be used to target ads across devices and The New York Times claims that Samba TV has “even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets”. The method can be used to map behavior, habits, preferences, and more. In this way Samba TV can track 1 billion devices with the Smart TV as the “master key”. It details how the system initially creates a “content ID” for the viewer or household that is used to create a “device map” for all associated digital devices. The New York Times presents a different version of the truth.
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On for example a Sony Android TV the user is presented with a screen to explain that Samba TV collects data in order to offer personalized recommendations.Īlso read: Guide: How to turn off Smart TV tracking (ACR) Samba TV is opt-in during setup of the TV, the company pointed out. It simply makes the user interface noticeably more sluggish to navigate. The company itself confirms that its technology is also found in TVs from Toshiba, Grundig, Beko, Arcelik, AOC, Westinghouse, Element, Magnavox, Seiki, and Sanyo.īesides the tracking practices, several users have demonstrated how Samba TV negatively affects performance on Sony Android TVs. In the US alone, they can collect usage data from 13.5 million Smart TVs but the system has also been deployed in other regions, including Europe. The New York Times reports that Samba TV is currently integrated in TVs from Sony, Sharp, TCL, and Philips, amongst others. Samba Interactive TV is one of the key players on the market. This allows them to track everything you are watching, regardless of the input source being an app, a TV channel, a console game, or a vacation photo. They use so-called ACR (Automatic Content Recognition) to do real-time image recognition. Systems built deep into modern Smart TVs, however, are far more sophisticated. They use this data as a basis for business decisions, statistics, and sometimes to target ads on the service. Your TV knows what you’re watchingStreaming providers know exactly what you are watching on their respective services. Sony, Sharp, TCL and Philips use Samba TV for this purpose.
Smart TVs use image recognition to identify what is on your screen, regardless of input source, in order to collect data and target ads across devices, according to The New York Times.
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